Syngrou Ave and Frantzi St, Athens, 1957-59/63
Takis Ch. Zenetos (1926-1977)
Margaritis Apostolidis (1922-)
The modern façades of the Fix brewery plant
that resulted after the radical rebuilding of the old factory were acknowledged
by foreign and Greek critics as one of the most important International
Style buildings in Athens in the 1950s. The enormous size of this industrial
building ground plus six floors covering a city block
and its central position provided Takis Zenetos with a rich source of
speculation on many levels. The main ideas of the conversion were to
ensure the internal flexibility of the factory so that it would be able
to change use in the future, and its intervention in the anarchic urban
fabric of Athens in a modernising spirit.
The dynamic volume of the factory imposed itself on the urban landscape.
In the treatment of the façades, which was based on harmonious
strong lines, the solid prevails and the horizontal dimension is emphasised.
The plain, modern style of the Fix factory arose from the system of
vertical and horizontal axes on the elevation walls, which sometimes
contained openings for lighting and ventilation of the interiors and
at others, fixed panels.
Today the building designed by Zenetos and Apostolidis has been mutilated
by having its front section demolished. What remains is now being used
as an exhibition centre for contemporary art.